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Knowledge Mobilization (KMb): Multiple Contributions & Multi-Production Of New Knowledge

Tag Archives: Peter Levesque

Storytelling, Social Media, Equity, Knowledge Mobilization & Donuts!

storytelling

Sharing knowledge by telling a story can make a presentation, blog or conversation more interesting. Why?

When I was five years old, I was hit by a car. I fractured my collar-bone and was unconscious for nearly 48 hours. Doctors feared that I would suffer brain damage due to the impact of hitting my head against the pavement after being thrown forward by the force of the car. Fortunately, I was wearing one of those Sherlock Holmes-style winter hats for kids that my mother thought looked so cute on me. Thankfully, the hat cushioned the blow. I recovered, but my skull – though healed – still has a fracture line that I can run my fingers along.

Sherlock Holmes hat     donuts

I blame free donuts as the reason why I was hit by a car.

I crossed the busy street because it was the grand opening of a donuts shop – and I wanted free donuts. Being five years old, I wasn’t really paying attention to traffic and more to the opportunity for free donuts…and…bam…thrown in the air to land on the pavement into unconsciousness.

What’s interesting about this story is that you are more likely to be able to visualize this incident and remember the details of the story with its connection to free donuts because of an emotional connection you’ve made to the knowledge I’ve shared. You would probably be less likely to do so if I simply presented this story with a list of strict facts:

  • I was five years old
  • I was hit by a car
  • There were free donuts

Since the very first days of tribal story telling, exchanging knowledge through stories has been one of our most fundamental communication methods. We all enjoy a good story. Ask any teacher and they will tell you that using stories to share knowledge is a much more effective way of retaining what’s being told. There’s also a neurological reason for it as well. When we are given information, the language processing parts in our brain are activated. When we hear a story many more parts of the brain respond. When a person shares knowledge through a story we connect intellectually and emotionally.

Sharing knowledge through storytelling is still very much a part of Aboriginal culture. I was reminded of this at a three-day Knowledge Exchange (KE) Training event this past week attended by Regional KE leaders and team members from across the province of Ontario. Day one of the KE training focused on marginalized populations and how to engage with these various groups, such as those that are homeless, of low-income, racialized minorities, Aboriginal (First Nations, Métis, Inuit), or from LGBT communities who are marginalized based on sexual orientation or gender diversity. A session focusing on the use of the Health Equity Impact Assessment Tool (HEIA) presented how this tool can be used to identify and address potential unintended health impacts (positive or negative) when developing a policy, program or initiative with specific population groups.

I can certainly see the potential of incorporating HEIA into a knowledge mobilization (KMb) strategy as it helps us better understand context and equity. Yet, a broader and still underused knowledge mobilization tool to include the knowledge of marginalized populations is social media.

At the KE Training Event, I spoke with several knowledge brokers about how I use social media – particularly Twitter – as an effective knowledge mobilization tool. I was surprised to hear that many knowledge exchange leaders at the event are still not using social media as part of their own knowledge exchange work. Certainly, EENet, the Evidence Exchange Network is one step forward in using social media as a knowledge exchange tool. Yet, as I wrote in an earlier blog, the greater potential of using Twitter as a knowledge mobilization tool is still not clearly understood.

One of the more enjoyable presentations of the KE Training event was from closing keynote speaker David Phipps – a person who knows how to tell a great story to share knowledge. One of David’s MobilizeThis! blogs is a great example of the power of story telling using social media for knowledge mobilization. In David’s engaging presentation, he illustrated how understanding context is essential for effective knowledge mobilization.

Fundamentally, Knowledge Exchange, Knowledge Mobilization, Translation, Implementation, K* (K-Star) – whatever you want to call it  – is about connecting the knowledge of PEOPLE. Each group has their own stories to tell in their own context – and each group can share knowledge through these stories. Knowledge doesn’t always have to be packaged in a formal, academic presentation or format. Sometimes simply being open-minded enough to listen to another person’s story – particularly those who are marginalized in our society – can be a powerful way of sharing and mobilizing knowledge.

But how do we engage marginalized populations using social media to better understand their context when some may not even have access to a computer? Or – more importantly – how can knowledge brokers collaborate with these often unheard voices and use social media for more effective knowledge mobilization?

One way that comes to mind is through digital storytelling.

I think of another great storyteller, Peter Levesque from Knowledge Mobilization Works, who also uses story telling as a KMb tool. Peter points to digital storytelling as “one of the MOST important forms of knowledge mobilization available to community-based organizations and citizens”. Peter uses a specific example of Aboriginal storytelling combined with digital technology as an effective method for understanding context, and conveying these stories through social media.

Additional examples of using social media for great and effective digital storytelling can be found at MindYourMind and HomelessHub who use both YouTube  and Twitter as knowledge mobilization tools.

As someone who strongly believes in the power of social media for knowledge mobilization, I see the combination of storytelling by marginalized communities using social media to convey context as an essential knowledge mobilization tool. If you’re a knowledge broker – how well are you incorporating this equity tool into your knowledge mobilization strategy?

Now, for some reason…I feel like having a donut!

KMbeing.com Named Among Top Knowledge Mobilization Influencers In Canada

Gary Myers (KMbeing.com)

It’s with great appreciation and pleasure that my KMbeing website and twitter feeds (KMbeing) were named among the top five Knowledge Mobilization (KMb) influencers in Canada.  I am truly humbled and honoured by this recognition. Much thanks to my many dedicated KMbeing blog readers and KMbeing twitter followers.  Although my recent posts have been fewer than usual due to recent time constraints, this recognition makes me realize the importance of ramping up again with more frequent blog & twitter postings to continue spreading the word of Knowledge Mobilization for social benefit. Thanks again to my KMb peers and followers – and I hope you will continue to spread the word of KMb and KMbeing!

The following article appeared in York University’s YFile on September 28, 2011 and is reposted.

David Phipps, director of York’s Research Services and Knowledge Exchange, has been named the most influential knowledge broker in Canada, according to a report by Knowledge Mobilization Works, a consulting and training company based in Ottawa.

The Canadian Knowledge Mobilization 100, a survey run by Knowledge Mobilization Works, asked respondents to rank the biggest influences of their knowledge mobilization practice. Phipps, who leads York’s Knowledge Mobilization Unit and ResearchImpact-RéseauImpactRecherche, Canada’s knowledge mobilization network, topped the list.

                        Left: David Phipps

Also mentioned among the top influencers in Canada were Peter Levesque (Knowledge Mobilization Works), Melanie Barwick (Hospital for Sick Children), Ben Levin (Ontario Institute for Studies in Education) and Gary Myers (KMbeing.com).  The survey collected responses from Jan. 5 to June 15, and results were released by Knowledge Mobilization Works on Monday (26 Sept 2011).

“Knowledge mobilization is a key element of York’s research outreach strategy,” said Robert Haché, York’s vice-president research & innovation. “Through David’s efforts and leadership, York’s excellent reputation as a leading knowledge mobilization university in Canada continues to be strengthened. This recognition by his peers is well deserved.”

York piloted institutional knowledge mobilization in 2005 under a grant from the Canadian Institutes of Health Research and the Social Sciences and Humanities Research Council of Canada. Since then, York has grown its knowledge mobilization collaboration with the University of Victoria to include the other four ResearchImpact-RéseauImpactRecherche universities: Memorial University of Newfoundland & Labrador, Université du Québec à Montréal, University of Guelph and University of Saskatchewan. York also works closely with the United Way of York Region to deliver knowledge mobilization services to the York Region community, municipal and regional agencies.

Knowledge mobilization is a suite of services that connect university research and expertise to government and community agencies so that research can help these organizations make better informed decisions about public policy and social services. Knowledge mobilization is a process that results in social innovation.

“Knowledge mobilization has become very important for Canada,” said Steven Gaetz, professor in the Faculty of Education who leads both the Canadian Homelessness Research Network and the Homeless Hub. “David’s work and that of the knowledge mobilization unit is very helpful to those of us seeking to make research accessible to policy makers.”

Levesque, president and CEO of Knowledge Mobilization Works, undertook the survey to obtain a snapshot of who people see as influential in their knowledge mobilization practice in Canada.

“We think that knowledge mobilization as a concept and as a practice is growing. We think that we have barely scratched the surface of understanding what influences knowledge mobilization practice,” said Levesque.

Founded in January 2007, Knowledge Mobilization Works supports individuals and organizations to create incentives and infrastructure for knowledge mobilization.

For more information on York’s Knowledge Mobilization Unit contact Michael Johnny, manager, Knowledge Mobilization at ext. 88876. (Michael Johnny has also been featured on KMbeing.com)

To view the results of the survey, click here.

Assessing Research Impact

For those of you who follow me on my KMbeing Twitter feed, you may have noticed a flurry of tweeting yesterday afternoon – June 17th, 2011.  My fingers were furiously flying on my laptop as I live-tweeted a presentation by Sandra Nutley, Professor of Public Policy and Management at the University of Edinburgh. She is also Director of the Research Unit for Research Utilisation (RURU) which investigates the use of social science research in public policy and service delivery settings.


Those of us in the Knowledge Mobilization field consider Sandra Nutley to be somewhat of a KMb celebrity. She along with Isabel Walter and Huw Davies wrote the highly-influential and important book Using Evidence: How research can inform public services. (She actually has KTE/KMb groupies who ask her to sign their copy of the book!  Thanks for your signature Sandra! )

Professor Nutley was addressing the Ontario KTE (Knowledge Transfer & Exchange) Community of Practice (CoP) (of which I am a member). I had the opportunity and privilege to mobilize some of her knowledge on Twitter as she presented on the topic Assessing impact of research & Knowledge Transfer & Exchange (KTE) activities. (KTE is another word used to describe the formal process of Knowledge Mobilization (KMb) -  I make the distinction between formal and informal or macro & micro KMb as well as the differences in use of terminology).

It was also a privilege to meet informally for dinner with Sandra after her talk, along with my husband and KMb partner David Phipps from ResearchImpact at York University (@researchimpact on Twitter), and Sarah Morton (@sasmort on Twitter),  Co-Director at the Centre for Research on Families and Relationships (CRFR) at The University of Edinburgh (@CRFRtweets on Twitter).  I also live-tweeted a presentation by Sandra on June 6th, 2011 titled Research Use in Different Contexts. You can expect an upcoming Mobilize This! blog from ResearchImpact on this event soon.

Sandra Nutley began by asking the important question Why assess research impact? Using a forward tracking and back tracking approach, Nutley pointed out the common reasons for the need to assess research impact such as addressing accountability, assuring value for money invested in research, setting priorities for research, assisting with learning and improving outcomes from research.

Within the scope of this forward/back tracking model are the various stakeholders that play a role in the research process: tracked back to ‘user’ communities – such as policymakers, practitioners, the media and other organizational use; while tracking forward with research stemming from either single studies, research programs or systematic reviews.

As part of an evaluation of research initiatives, Nutley reminded the group of the importance of their own KTE or KMb interventions (along with other centres) that play an important role in promoting research when assessing the impact of initiatives and increasing research use.

Nutley also pointed out two common methods used to assess the impact of research:

1: the “payback” model – which focuses more on the value gained from research

OR

2: the “mapping” model – which describes and maps networks and flows of knowledge and the effects of any interactions from research.

(Research Unit for Research Utilisation (RURU) at The University of Edinburgh)

Nutley went on to describe the work being done by RURU to assess research impact which focuses on KTE or KMb intervention types – specifically on the underlying mechanisms involved such as dissemination, interaction, social influence, facilitation, incentives & reinforcement. This created some valued discussion within the room with Peter Levesque, founder and managing Director of Knowledge Mobilization Works asking “how do we best distinguish between the complexity of the research environment & mechanisms used?”  Melanie Barwick, Health Systems Scientist from Sick Kids Hospital, suggested the use of the term mechanism doesn’t always take into consideration the audience or goal for sharing knowledge and is a limiting term.

The presentation continued with Professor Nutley pointing out some common challenges and methodological issues when assessing research impact such as the types and use of research being done, the timing of assessment, the importance of context, along with attribution and additionality to research, and the importance of getting away from linear models (which I have pointed out in a previous blog about the multi-directional flow of knowledge from context to context).

The floor was briefly turned over to Sarah Morton who described an emerging approach to address attribution in research using John Mayne’s work on contribution analysis.  Sarah has been actively involved in applying this approach to her own important and recognized research on families and relationships at CRFR. (I hope Sarah and Sandra will return to Canada to present further on this valuable “contribution” to knowledge mobilization).

Professor Nutley discussed the use of Erica Wimbush’s work on the Theory of Change to assess research impact, showing the direct and indirect control and influences on the process of research – from inputs, activities & outputs (direct control & influence) through the process of reach/engagement, reactions & capacity (direct influence) to ongoing practice, behavior change & end results (indirect influence) – all as external influences gradually increase along each stage of the process.  (Sandra Nutley’s slide presentation has been posted on the KTE CoP website).

Sandra Nutley’s interesting and engaging presentation concluded by emphasizing some generic features of effective KTE or KMb practices that RURU suggests applying to any research process.

Although these are valuable insights into effective knowledge mobilization, Nutley pointed out there is still much work to be done. She states we must move away from:

–Poor documentation and under-evaluated KTE (KMb) activities
–Studies that focus only on the instrumental use of research (see KMbeing blog on this)
–An assumption that research is used and applied mainly by individual practitioners
–Studies that result only in a now familiar listing of barriers and enablers, especially where these are the barriers/enablers experienced by individual practitioners
I always try to use my KMbeing blog to provoke and inspire deeper questions and thinking to break down some of  the barriers that Sandra Nutley has mentioned – barriers that also exist between academia & community.  It’s my hope that in some small way my KMbeing blog creates more inclusive, theoretical but simple and common approaches to our understanding of knowledge and knowledge mobilization (KMb) for the benefit of society. I also hope that by showcasing some of our great knowledge mobilizers (such as Sandra Nutley & Sarah Morton) – and the professional work they do – it will provide an opportunity to connect people who would not normally connect their knowledge in multi-directional ways across many sectors and communities.
(KMbeing Model of Knowledge Mobilization)
Many thanks to Sandra Nutley and Sarah Morton for a great presentations and for coming to Canada to speak to the KTE CoP on valuable approaches to research and KMb process.
Perhaps now it’s time to go out on Steve’s boat (Sandra’s husband) for a well-deserved rest back home in Scotland – if he gets it fixed up soon!

Featuring A Knowledge Mobilizer: Peter Levesque

Peter Levesque is the founder and managing Director of Knowledge Mobilization Institute (formerly known as Knowledge Mobilization Works) based in Ottawa, Ontario, Canada.  Knowledge Mobilization Institute is focused on serving clients in Ottawa, Toronto, New York City, and Washington, D.C.  Peter has over ten years of experience working with governments, research institutes, and professional associations on issues of Knowledge Mobilization, including exchange, management, social media, transfer and translation.

Peter is recognized as a successful leader in promoting Knowledge Mobilization throughout North America.

His career has included serving as Deputy-Director of Knowledge Products and Mobilization at the Social Sciences and Humanities Research Council of Canada, as Knowledge Exchange Specialist at the Provincial Centre of Excellence for Child and Youth Mental Health at the Children’s Hospital of Eastern Ontario, and as Chair of KMb at Ontario Neurotrauma Foundation.  His early career included success as an entrepreneur and community developer.

Peter is also an experienced speaker, facilitator, and writer on knowledge mobilization issues. He also has several informative YouTube videos relating to Knowledge Mobilization.

Peter is a Fellow at the British Columbia Law Institute at the University of British Columbia.  He has been appointed as an Associate Practitioner of Social Innovation at SIG at the University of Waterloo.  He is an appointed scholar at the Monieson Centre at the Business School at Queen’s University at Kingston.  Peter lectures at the Centre for Continuing Education at the University of Ottawa.

Other affiliations include the management committee of the Ontario Knowledge Transfer and Exchange Community of Practice, an advisor to: DIALOG network at the INRS in Montreal, IPinCH project at Simon Fraser University, Conversation Works, and reviewer for the journal CES4Health.

You can also follow Peter Levesque’s Knowledge Mobilization Institute blog here or on Twitter @peterlevesque.

I’m pleased to present him as part of my series Featuring A Knowledge Mobilizer.

Knowledge Mobilization With A Conscience

I recently read two short but thought-provoking pieces: 75+ Ways To Do Good With Social Media by Mashabel Assistant Features Editor Zachary Sniderman (on Twitter @zsniderman),

and a Twitter post and blog by Erika Harrison @eharrisondotorg: The Intellectual Value of Caring from The Chronicle of Higher Education.

Each reminded me (one through the power of social media; the other through intellectual caring) that the best efforts to combat social problems always include both thinking and action in doing something good for others. Knowledge Mobilization is a combination of both thinking and action.

Knowledge without a heart is empty and useless knowledge.

Knowledge Mobilization without a conscience is worthless and not effective.

Peter Levesque, Founder and Director of Knowledge Mobilization Works (on Twitter @peterlevesque) considers knowledge mobilization – at its deepest level – “an act of love”. This is far from being some pie-in-the-sky ideal. The most fundamental reason for sharing and being open to other knowledge and experience really stems from an openness to love. Now, I’m not saying everyone should participate in some big love-in, but Peter makes an important point.

On a more basic level, whenever I discuss Knowledge Mobilization (KMb) as a participatory and inclusive way of knowledge collaboration between researchers and research users, I often make the rather limited assumption that Knowledge Mobilization is automatically useful to everyone. Sadly, it is not. In our new knowledge economy, there are plenty of people who are still in need of the basic economic necessities of shelter, food, or clean water. Knowledge Mobilization would seem of little use to them. Fortunately, it is useful if knowledge is effectively mobilized.

Although those struggling may not concern themselves about or even know of KMb, Knowledge Mobilization is an effective means of informing policy makers – which in turn can help combat homelessness, hunger, and poor sanitation (even if those being helped may not actually be aware that the process of KMb is what helped them). So, KMb may not automatically be useful to everyone, but it is a way of bringing together researchers examining social problems with community agencies dealing directly with such issues in order to create effective social policies to overcome these issues.

When researchers inform and are open to being informed by multi-directional communication and knowledge that includes those living in poverty, social workers dealing with them, government agencies and policy makers assisting them, advocates lobbying for them, community agencies supporting them, as well as other university or community-based researchers studying them, the channels of knowledge mobilization are effectively opened and can contribute to greater value for all in society.

I believe everyone should have a voice in knowledge mobilization; but not every voice will have something helpful to say. Never the less, only when each voice has an opportunity to be heard and can contribute to the process of solving these social problems will such problems be eliminated. KMb is about creating value – not just for some, but for everyone.

When Knowledge Mobilization has a conscience everyone benefits.

Knowledge Mobilization Works

(Gary Myers)

As a Digital Researcher, it is with great pleasure that I – along with fellow knowledge mobilizer David Yetman – join Peter Levesque, the managing Director of Knowledge Mobilization Works (KMbW).  David and I will be working with Peter as Associates continuing to bring greater awareness and value to knowledge mobilization nationally and internationally.

(David Yetman)

David’s deep thinking and work in public engagement, my research skills and interests in social media, along with both our community-university outreach experience brings a strong combination to Peter’s already proven leadership, community development and creative approaches to knowledge mobilization.

(Peter Levesque)

Working with Peter will help continue to provide innovative consulting and training services to organizations across Canada to improve their ability to use effective knowledge in their decision making.  As Peter continues to seek and select other skilled knowledge mobilizers to add to the KMbW network, I look forward to working with such a valuable team to develop and promote our clients interests in knowledge mobilization to make better decisions to produce better outcomes.

Knowledge Mobilization: Definition & Terminology


Whenever I mention the work I do in Knowledge Mobilization (KMb), inevitably someone asks me to explain what that means.  Unfortunately, there are a variety of similar terms being used to roughly define the same thing, which has a tendency to “muddy the waters” of explanation.  I engage with other professionals – especially through the Ontario Knowledge Transfer & Exchange Community of Practice (KTE Cop) – and I continue to push for agreement on the use of one, clear term (knowledge mobilization) to describe the work we do. But, it’s not that simple to find agreement as each term has its own history and sometimes very defensive, personal appeal. It mostly depends on the term adopted by who is funding the institution – as you will see below.

First, to define KMb:

Fellow knowledge mobilizer and Director of Knowledge Mobilization WorksPeter Levesque states that the term originates from the French term mobilisation – making ready for service or action.

KMb consists of a variety of methods in which research and knowledge is transferred, translated, exchanged and co-produced to enhance the practical application of knowledge between researchers and research-users (individuals and community organizations seeking to use research to inform decisions in public policy and professional practice).

Yet KMb is not limited to academic or more formal knowledge. It also includes informal knowledge such as narratives or even Internet blogging/microblogging/wikispaces if it informs and contributes to the greater benefit of society.

However, a multiplicity of terms and concepts are used to describe aspects of KMb including knowledge utilization, knowledge transfer, knowledge exchange, knowledge management, knowledge translation, diffusion of innovation, research impacts, and research utilization. Three of the most frequently used terms are knowledge transfer, knowledge utilization, and knowledge exchange.


I argue that all of these terms – including knowledge transfer and knowledge transfer & exchange – falls short in stating the multiple influences of the multi-production of knowledge. Exchange still suggests a sharing of knowledge within separate fields of application. KMb is a more recent term and is gaining greater use as it focuses more on the multiple contributions and multi-production of new knowledge.

Huw Davies from the Social Dimensions of Health Institute at the Universities of Dundee and St Andrews, Fife in the UK argues that the KT terminology itself actually misrepresents the tasks that seeks to support and ultimately prevents social research from having wider impacts. Davies and his colleagues argue that both the terms “translation” and “transfer” invoke a metaphor of “convergent knowledge” which is parcelled to “grateful recipients” (Davies et al 2008: 189) and effectively veils the associated complexities, contradictions and unpredictability of the ways in which new knowledge is negotiated and accepted (or even refused).

Davies, H., Nutley, S., Walter, I., 2008. Why ‘knowledge transfer’ is misconceived for
applied social research. Journal of Health Services Research & Policy. 13, 188-190

KMb emphasizes the multi-directional links or activities among researchers and research-users with greater emphasis on the multiple contributions and co-operation for the creation of knowledge. KMb includes an array of interdisciplinary methodologies and techniques at many levels and directions to mobilize knowledge within a broader framework.

The Canadian Institutes of Health Research (CIHR) in conjunction with McMaster University’s Health Sciences Department and Health Information Unit (HiRU), along with the Canadian Collaborating Centre for Methods and Tools has created a Wikispace intending to help define and compare terms and concepts across a variety of disciplines using KT. CIHR uses Knowledge Translation , while The Social Sciences and Humanities Research Council of Canada (SSHRC) prefers using Knowledge Mobilization as a more appropriate term.

With so many terms being used to describe the same thing, perhaps it’s time to agree on using only one term – a more inclusively descriptive term – Knowledge Mobilization.

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