As we begin the New Year 2013, we continue to share knowledge through knowledge mobilization by embracing new social networks like Pinterest – while keeping up with the fast pace of others like Twitter, Facebook and YouTube. Sharing and mobilizing knowledge on such platforms makes our local to global communication and collaboration easier and more effective – and has delivered some very tangible national & international knowledge-networking results.
When it comes to today’s fast-paced world of knowledge sharing, there’s no better place for social collaboration than online. These social networks may have made it easier to expand our knowledge networks, but our society has changed from being a more personal, face-to-face world of localized collaborative knowledge sharing activity to a more impersonal and isolated world confined by our digital domains. We went from verbally discussing and sharing knowledge in our in-person environments, around the water-cooler, in meetings, retreats or at conferences to sharing knowledge in a much wider but secluded, online manner of pic-pins, tweets and blogs –away from the very people who we use to bounce ideas off of and exchange knowledge with face-to-face.
When social media advanced to make it possible and easier to automate and broaden our knowledge sharing, it provided valuable knowledge sharing tools – but there is a risk of returning back to the very reasons why online knowledge mobilization/transfer & exchange activities became important in the first place. In the past, we were often locked in the knowledge-silos of our professional disciplines and institutions where face-to-face knowledge sharing was more closed. There is now a risk that we can become locked behind digital knowledge-silos without face-to-face meetings – even though our knowledge sharing has become more multi-directional and networked.
Thankfully, in the past few years, in-person and online “networks connected to other networks” – such as EENet - and Communities of Practice (CoPs) connected with other CoPs – such as The Canadian Knowledge Transfer & Exchange CoP (formerly the Ontario Knowledge Transfer & Exchange CoP) have been created to broaden knowledge sharing and engagement. Such knowledge sharing organizations still keep alive – even expanding -opportunities for face-to-face knowledge interactions and collaboration with a variety of stakeholders – while also making use of the value of connecting knowledge online through social media.
Sadly, in the early race to create an online presence of knowledge links in the digital world, many organizations, institutions and individuals forgot about the value of face-to-face social interactions over social media interactions. The old discipline/institutional knowledge silos were soon replaced with new digital knowledge network silos.
Fortunately, the pendulum has swung back (although some individuals and agencies have yet to even begin to get on the social media page!), and more people recognize the value of both connecting by social media combined with connecting face-to-face to create even broader in-person and inclusive opportunities of knowledge sharing for multiple stakeholders .
In 2012, “social” media was all about collaboration and mobility of knowledge sharing. Now, by creating both physical and virtual knowledge sharing networks like EENet and communities like The Canadian KTE Cop in-house and remote knowledge sharing have been brought together.
Humans are social beings who enjoy sharing knowledge, and human behaviour will always trump any technology. Regardless of how sophisticated or user-friendly the technology may be, humans will always need to connect with others in-person. But, we must continue to recognize that we live in a world of diversity and extremes. On any social media platform, there are extreme users, non-users and those that fall in-between – And, there will always be some who feel more comfortable sharing knowledge in-person while others feel more comfortable sharing knowledge online. It makes sense that overly-focusing on one over the other creates missed opportunities. Combining and expanding both in-person and online connections will enhance the knowledge sharing experiences and increase engagement.
As we begin the New Year 2013, I’d like to wish all of my online and in-person knowledge connections a very happy, healthy and social year of online and in-person knowledge mobilization (KMb)!
