KMbeing

Knowledge Mobilization (KMb): Multiple Contributions & Multi-Production Of New Knowledge

Tag Archives: Twitter

Knowledge Mobilization Post With The Most 2014

RePlay pic

It’s amazing to think that I will now be officially a staff member at the Faculty of Graduate Studies (FGS) at York University!  After months of doing contract work this past year – starting out the year preparing for and supporting the 2014 Knowledge Mobilization Forum, doing temp work collecting and entering initial data for York’s Academic and Administrative Program Review (AAPR), and doing contract work for FGS – 2014 was a year of making great strides in a career path I’ve long been working towards. Time has gone by so fast and yet I await, with great expectation, continuing to contribute to the important FGS work supporting our graduate students at York.

But first, as I do every year on my KMbeing knowledge mobilization blog, I want to reflect back on the 2014 “post with the most” – as I’ve done with year-end blog posts for several years in a row.

One might think that after writing this blog for almost 5 years – exploring and sharing my thoughts on, and participation in the world of knowledge mobilization – with a more permanent career path, it might be time to focus my energies elsewhere. Not so!

This past year working at FGS, I’ve been focusing some of my recent KMb blog writing on how graduate students can adopt knowledge mobilization strategies into their research. I’ll continue to do so. I’ve also been working to incorporate KMb thinking into FGS programming by setting up meetings with FGS staff and York knowledge brokers to explore more collaboration between FGS and York’s KMb Unit.

Every year I gain more life experience and more knowledge – and firmly believe in the importance of exchanging our knowledge to make the world a better place. But what has also been accumulating up to this point since I started working on campus is insight into the aspirations of our grad students and the importance of instilling in them how we can exchange our knowledge to make the world a better place now and in the future.

While thinking about the New Year ahead and the new career path I’m focused on, I want to review this past year (as many of us do) to reflect on all the incredible new colleagues and contributions I’ve made throughout 2014.

I finally feel like the career path I’ve been working on for the past decade (with a few starts and stops along the way) is starting to feel like I’m home. I feel like I have such a great fit at FGS with the people and the academic environment for the first time in such a long time.  FGS feels like home – and although I’m sure some of my co-workers who’ve been around York for several years will be tempted to say “wait until the honeymoon period is over” – I’ve already “cut my teeth” on the fast-pace and high-pressure environment that assists our grad students to achieve great success.

I’m looking forward to continuing my FGS work in 2015 being a full-time member of the FGS team – and I’ll still be putting my knowledge mobilization experience to good use to continue writing my blog – perhaps with a little more focus on motivating grad students to think about and adopt knowledge mobilization initiatives into their research.

But now a look back at the post with the most for 2014 – and expectations of a phenomenal year 2015 will be!

The most popular 2014 KMbeing blog post is A New University Paradigm in which I challenge universities to rethink how research is being done by establishing knowledge mobilization units within universities and combine them with research services and industry liaison offices to engage with both community partnerships and business innovation opportunities. There were almost 18-thousand views from 151 countries.

Again, I applaud all who made the wider dissemination of this blog possible using Twitter while recognizing the importance of getting researchers to use social media and knowledge mobilization as part of the research process.

 Thanks again to all my followers who have made this year and the KMbeing blog so successful – and thanks to new followers! I look forward to continuing to mobilize knowledge with you all in 2015!

 

 

Knowledge Mobilization, Storytelling & Tim Hortons Donuts

Gary since 1964

2014 marks the 50th anniversary of Tim Hortons Donuts and also my 50th birthday!  In thinking about this I remembered an earlier KMbeing blog post about storytelling as part of knowledge mobilization – and donuts!

In honour of both our 50 years I thought I’d repost with an update. 

 

Sharing knowledge by telling a story can make a presentation, blog or conversation more interesting. Why?

When I was five years old, I was hit by a car. I fractured my collar-bone and was unconscious for nearly 48 hours. Doctors feared that I would suffer brain damage due to the impact of hitting my head against the pavement after being thrown forward by the force of the car. Fortunately, I was wearing one of those Sherlock Holmes-style winter hats for kids that my mother thought looked so cute on me. Thankfully, the hat cushioned the blow. I recovered, but my skull – though healed – still has a fracture line that I can run my fingers along.

Sherlock Holmes hat     donuts

I blame free donuts at Tim Hortons as the reason why I was hit by a car – well it’s not Tim Hortons fault, but their donuts are soooo good!

I crossed the busy street because it was the grand opening of a Tim Hortons  – and I wanted free donuts. Being five years old, I wasn’t really paying attention to traffic and more to the opportunity for free donuts…and…bam…thrown in the air to land on the pavement into unconsciousness.

What’s interesting about this story is that you are more likely to be able to visualize this incident and remember the details of the story with its connection to free donuts because of an emotional connection you’ve made to the knowledge I’ve shared. You would probably be less likely to do so if I simply presented this story with a list of strict facts:

  • I was five years old
  • I was hit by a car
  • There were free donuts

Since the very first days of tribal story telling, exchanging knowledge through stories has been one of our most fundamental communication methods. We all enjoy a good story. Ask any teacher and they will tell you that using stories to share knowledge is a much more effective way of retaining what’s being told. There’s also a neurological reason for it as well. When we are given information, the language processing parts in our brain are activated. When we hear a story many more parts of the brain respond. When a person shares knowledge through a story we connect intellectually and emotionally.

Sharing knowledge through storytelling is still very much a part of Aboriginal culture. I was reminded of this while thinking about a Knowledge Mobilization event I attended last year which focused on marginalized populations. Knowledge mobilization is about breaking down barriers and engaging with various groups in our society – including those that are homeless, of low-income, racialized minorities, Aboriginal (First Nations, Métis, Inuit), or from LGBT communities who are marginalized based on sexual orientation or gender diversity.

I have spoken about how I use social media – particularly Twitter – as an effective knowledge mobilization and storytelling tool and I am always surprised to hear that many knowledge mobilization leaders, knowledge brokers, scholars and educators are still not using social media as part of their own knowledge exchange work.

One of the more enjoyable presentations about knowledge mobilization and storytelling comes from David Phipps – a person who knows how to tell a great story and mobilize knowledge. One of David’s MobilizeThis! blogs is a great example of the power of story telling using social media for knowledge mobilization. In David’s engaging presentations he illustrates how understanding context is essential for effective knowledge mobilization – and how good storytelling can add to good knowledge exchange.

Fundamentally, Knowledge Exchange, Knowledge Mobilization, Translation, Implementation, K* (K-Star) – whatever you want to call it  – is about connecting the knowledge of PEOPLE. Each group has their own stories to tell in their own context – and each group can share knowledge through these stories. Knowledge doesn’t always have to be packaged in a formal, academic presentation or format. Sometimes simply being open-minded enough to listen to another person’s story – particularly those who are marginalized in our society – can be a powerful way of sharing and mobilizing knowledge.

But how do we engage marginalized populations using social media to better understand their context when some may not even have access to a computer? Or – more importantly – how can knowledge brokers collaborate with these often unheard voices and use social media for more effective knowledge mobilization?

One way that comes to mind is through digital storytelling.

I think of another great storyteller, Peter Levesque from Knowledge Mobilization Works, who also uses story telling as a KMb tool. Peter points to digital storytelling as “one of the MOST important forms of knowledge mobilization available to community-based organizations and citizens”. Peter uses a specific example of Aboriginal storytelling combined with digital technology as an effective method for understanding context, and conveying these stories through social media.

Additional examples of using social media for great and effective digital storytelling can be found at MindYourMind and HomelessHub who use both YouTube  and Twitter as knowledge mobilization tools.

As someone who strongly believes in the power of social media for knowledge mobilization, I see the combination of storytelling by marginalized communities using social media to convey context as an essential knowledge mobilization tool. If you’re a knowledge broker, scholar or educator – how well are you incorporating this equity tool into your knowledge mobilization strategy?

Now, for some reason…I feel like having a donut!

Gary 50 years

Fasten Your Seatbelts For Open-Access & Knowledge Mobilization

fasten seat belt

Maybe years from now academics will reflect on a time when the process of peer-review submissions for journal publication of research findings was like taking a several hours or days journey by horse and buggy that today might take us less than an hour to complete by car, train, bus or airplane. We can start to reflect on the changing view of academics to become more accepting of open access journals yet we shouldn’t lose sight of the importance of peer-review itself to ensure quality control and verification.  Open-access allows for faster publication and faster access – yet that doesn’t mean speed doesn’t have its own dangers, or that we don’t take responsibility ourselves to not be fooled by everything we read as “accurate knowledge”.

Researchers know that the archaic and painstaking process of old-style peer-review submissions can often take upwards of a year to finally get published. Criticisms around the timeliness and relevance of making the data known creates barriers that can limit the effectiveness of presenting the research knowledge to other researchers and to the public.

Open-access journals for faster publication of research findings have now also finally started to gain respectability among scientists as a mode of broader knowledge dissemination to a public interested in being included in knowledge mobilization – not excluded – from the prior elitist realm of discipline-specific publications and “knowledge circles”.  (There are also now other timely means of sharing research knowledge such as #scholarsunday that takes place on Twitter in which both research scholars and the public can participate).

Yet trouble in the open-access waters hasn’t always made the process so smooth.

Let’s revisit journalist John Bohannon’s undercover investigative report from 2013 discussed further in Michael Eisen’s blog which caused quite a stir and opened the eyes of many open-access supporters. Bohannon, who has a PhD in biology, submitted a fraudulent cancer-research article and reported that 157 open-access journals had agreed to publish his fake findings.

The lesson to be learned from this is not that open access journals are not relevant modes for research publication. Rather the emphasis must continue to be on quality control by any professional publisher and any reader to automatically accept any research findings published. We must all approach knowledge exchanged with critical thinking – even after publication – open access or not.

When we fail to use our own critical thinking around research results and knowledge exchange we abdicate our own responsibility in accepting at face-value any research or “knowledge” that is received. The real problem is not necessarily the mode of transportation used –whether horse and buggy, car, train, bus or airplane. It’s how safely we secure ourselves on the ride that occurs – by using our own “scholarly assessment” of research findings.

If we are so-called research experts in a particular discipline we should already be taught to re-examine with scrutiny any published research findings anyway as part of the scientific method.

We now live in a time where the general public must also learn to approach any “evidence” with the same critical eye.

Yet there’s the underlying problem itself…learning to be critical thinkers ourselves. Peer-review publication is supposed to ensure quality control, yet even the peer-review process can’t keep the train on the track. Making an indictment of the open-access model is like saying we should go back to travelling by horse and buggy as a “safer” mode of transportation.

Don’t blame the mode of transportation if you haven’t secured your own self properly for the journey.

KMbeing & Mini-Blogging

Do you ever think about getting “back to basics” or living a simpler life? For every time someone has asked that question another generation grows into old age – and a younger one keeps the pace moving forward.  But there always seems to be a call for simpler things in every generation. This question seems to be even more significant now as advancements in technology have progressed at an accelerating rate to include our current world of social media.  The technology that has created social media has produced a vast and still growing network of connections and data that link us – and the knowledge we share – worldwide.

Anything – any topic, belief, invention, merchandise, ideas or thoughts can be shared and learned at the click of a mouse as machines have created faster, better, and more efficient ways of knowledge mobilization.  But is this really helpful?  The more inundated we are with Internet “data noise” the more difficult it seems to keep up and keep track. But do we have to?

Sometimes simpler is better, and there are times when the simplest messages work the best to get your point across. So, considering this idea of simplicity, I have been using the KMbeing mini-blog format for several years with great success.

I started blogging with the usual average of about 600 words. Then, I found the idea of micro-blogging on Twitter – with 140 characters or less – a great way to summarize our thoughts, connect and communicate instantly with others, and post links to things we consider important.  But, if the aim is also to remember what we think is important, then the simple act of summarizing knowledge and thoughts in a blog is the next step as mini-blogging.  Bite-sized pieces of knowledge!

Short – to the point – helps you to remember and get the message across.

Knowledge Mobilization is all about sharing, learning, remembering – and above all – turning our knowledge into action for the benefit of society. I want my blog to support me in keeping focused and to the point, but more importantly not to cause me or my readers to get lost in a mental fog in which I try to convince you about something with a rambling set of words that can more easily be explained in a short summary.  I trust in my readers’ intelligence and knowledge, and know that the comments section can be used to ask any further questions for clarification or make comments.

That’s why; I include a mini-blogging format in the KMbeing blog instead of longer posts that I wonder if anyone ever reads completely or attentively anyway.  I have received several compliments on my regular KMbeing posts and I thank all of my readers for the tremendous support, encouragement and knowledge mobilization that you provide from my KMbeing blogs.

Knowledge Mobilization (KMb) & Social Media: Making The World A Better Place

social-media-buddies

Whenever anyone uses social media to join, contribute or receive from the process of Knowledge Mobilization (KMb) as part of a social media network there is a step from initial exploratory thought to responsible social engagement. Without a social network element – whether it’s posting (retweeting), commenting or forwarding links on Twitter or Facebook, uploading presentations on Slideshare, using Skype for meetings and voice/text conversations, or connecting to a professional network on LinkedInKnowledge Mobilization does not reach its full potential unless the social-interactive-for-the-benefit-of-others element is also established.

Anyone can ask a (one-sided) question, or do a Google search for a (one-sided) answer (this is exploratory), but online answers without experiential knowledge, discussion and social benefit (this is engagement) remain lifeless answers. This is simply Information Exchange (For the difference between Information Exchange and Knowledge Mobilization click here).

But let’s face it, not everyone adopts new technologies or new ways of networking. There’s a lot of buzz around social media, yet many in the workplace or your friends and family may still not ‘get it’ until someone points out ‘the how’ and ‘the why’ of creating a social media network – or even making the one you already have even better.

How about using social media to make the world better?

Now, before you think this is some “pie-in-the-sky” ideal where everyone connects to sing Kumbaya and hopes for peace, this is what using social media for Knowledge Mobilization can do.

When the social-interactive element is added, knowledge comes to life. When the social-interactive element is added to make society better, knowledge mobilization comes to life. Knowledge is turned into action.

Knowledge Mobilization is putting available knowledge into active service to benefit society – and using social media is a great way of putting knowledge into active service.

silos

In the KMb literature the word silo is often used to describe the ways that organizations (but also individuals) shelter themselves and their knowledge, skills and experience. KMb is about breaking out of the silos and ultimately applying knowledge for the long term benefits of society. Using social media to inform and be informed by ideas, experiences, stories and personal and professional knowledge to make our world better is KMb at its most basic level – which everyone can contribute to and gain from.

Knowledge Mobilization is the overall flow and on-going and constant input and development of knowledge. It is the open process of putting available knowledge into active service to benefit not just one particular organization or field, but for the greater benefit of all in society. One of the most basic ways of contributing to this flow is by using social media.

I have been actively using Twitter (@KMbeing) to tweet and retweet posts and links, and I post blogs that I think contribute to knowledge for the greater benefit of society. But I also comment on others’ tweets, connect with fellow tweeters with more in-depth conversations on and offline, pass information to my friends, family and other colleagues on Facebook, and make comments on other blogs and share things that have contributed to my own knowledge with others. As each person participates in social media the knowledge structure changes and improves.

Clip Gary RESS Co-Production

As a Digital Researcher and Knowledge Mobilizer, I have also participated in conferences and workshops such as the recent Co-Production workshop hosted by the Research Exchange for the Social Sciences Unit at the University of Sheffield that brought together academic and community researchers and organizations and presented about how to make the most of new technologies in their research and knowledge exchange efforts. I also participate in monthly online tweetchats using the Twitter hashtag #KMbChat  where a number of topics, questions, comments, links and resources inform and provide knowledge about knowledge mobilization through social media.

In the efforts I firmly believe we can use social media for Knowledge Mobilization to help transform humanity. By taking what each person has learned through their own experiences and knowledge, and using social media to inform and be informed, each person can develop and implement their own personal knowledge on a greater social scale.

Do you use social media for Knowledge Mobilization or just Information Exchange?

Are you still in a silo or do you want to make the world a better place?

140 Twitter Characters To Knowledge Mobilization – Revisited

How have traditional models of research and dissemination changed to present new knowledge to the public or further inform research by creating broader public engagement?  Many researchers – particularly in the health sciences – are still embedded in long-established values and approaches to methodology and validity, often overlooking new modes of knowledge mobilization such as social media.

NCE Logo

One of my recent KMbeing blog posts presented a very brief Twitter survey of the 16 classic Networks of Centres of Excellence in Canada (NCE). The survey found that many of these NCEs are still not effectively using Twitter as a valuable social media tool that can enhance knowledge mobilization strategies. This quick overview showed that of those NCEs that could actually be found on Twitter only four NCEs tweet an average of just over one tweet per day – which is clearly insufficient for effective social media and potential stakeholder engagement. It would appear that using Twitter as part of a knowledge mobilization strategy is clearly not on the radar screen of many of these NCEs, despite the potential of Twitter (and social media) as a valuable means of addressing key outcomes mandated for NCEs – including working with end users to accelerate the creation and application of new knowledge.

To be fair, my own quick methodology of the previous survey focused on the average number of tweets per day over a 30 day period from the 14th February 2013 to the 15th March 2013.  The average number of tweets in a month was then divided by 30 to get the average number of tweets per day. Although the Twitter profile start date for each NCE was included along with the actual total number of tweets since each NCE began tweeting, this was not considered when doing the first brief survey.

So now, for part two of the original blog post survey 140 Twitter Characters To Knowledge Mobilization, I present a somewhat deeper (though still brief) analysis that takes into consideration the length of time each of these classic NCEs have used Twitter.

I used timeanddate.com to calculate the total number of days from the start date of each NCE Twitter profile to the 15th of March 2013 (up to and including March 15th to be consistent with the first survey). Then the total number of tweets since each NCE joined Twitter was divided by the total number of days each NCE has been using Twitter to create a tweet-intensity score.

Each NCE was then ranked, showing the following results:

Twitter Intensity Scores NCEs

 

                  

(Click on diagram above to enlarge)

Tweet-Intensity Ranking:

  1. Allergy, Genes and Environment Network – AllerGen
@AllerGen_NCE

(funding to 2019)

0.96

  1. AUTO21 Network of Centres of Excellence
@AUTO21NCE 

(funding to 2015)

0.83

  1. ArcticNet
@ArcticNet

(funding to 2018)

0.81

  1. Canadian Arthritis Network – CAN 
@commcan

(funding to 2014)

0.80

  1. Stem Cell Network – SCN
@StemCellNetwork

(funding to 2015)

0.73

  1. Carbon Management Canada – CMC
@cmc_nce

(funding to 2013)

0.47

  1. Canadian Stroke Network – CSN 
@strokenetwork

(funding to 2015)

0.37

  1. NeuroDevNet
@NeuroDevNet

(funding to 2014)

0.34

  1. Canadian Water Network – CWN
@CdnWaterNetwork

(funding to 2015)

0.28

  1. BioFuelNet 
@BioFuelNet

(funding to 2017)

0.13

  1. Graphics, Animation and New Media Canada – GRAND
@GRAND_NCE

(funding to 2014)

0.10

  1. Canadian Photonic Industry Consortium – CPIC 

Not Found

(no longer funded)

0.0

  1. GEOmatics for Informed DEcisions Network – GEOIDE 

Not Found

(no longer funded)

0.0

  1. Marine Environmental, Observation, Prediction and Response Network – MEOPAR 

Not Found

(funding to 2017)

0.0

  1. Mprime Network Inc.

Not Found

(funding to 2014)

0.0

  1. Technology Evaluation in the Elderly Network – TVN 

Not Found

(funding to 2017)

0.0

Although it’s still a simple calculation from the total number of tweets since each NCE started using Twitter, the current results show a more accurate tweet-intensity over time, with one of the NCEs – AllerGen – ranking first and showing a fairly impressive use of tweeting for the shorter amount of time on Twitter.
(It would be interesting to include the number of followers into the mix to see if that variable contributes to tweet effectiveness – but I’ll save that for a future blog post!).

However, results still show that the average number of tweets per day still remains well under the evidence that a minimum of at least ten tweets per day creates more valuable engagement and greater opportunities for knowledge dissemination. There’s still room for improvement to create greater social media engagement for more effective knowledge mobilization.

Just as a comparison, I decided to look at the results for Canada’s leading knowledge mobilization network ResearchImpact and my own KMbeing Twitter account.

Twitter Profile Twitter Name Twitter Start Total Days On Twitter Total Tweets Tweet-Intensity Score
ResearchImpact @researchimpact May 15, 2009

1401

9450

6.74

KMbeing @kmbeing March 25, 2010

1087

9982

9.18

researchimpact

KMbeing logo

(Perhaps this is the reason why both ResearchImpact and KMbeing were voted in the top ten Canadian Knowledge Mobilization Influencers for 2011 and 2012).

Canadian policymakers and government agencies have recognized the value of drawing together leading researchers and research institutions into national research networks to support trans-disciplinary and multi-sectoral collaboration.  The effectiveness of these research networks are also a great example to the rest of the world.  It’s a first step towards incorporating knowledge mobilization into strategic planning to successfully increase communication and collaboration among a variety of stakeholders. It’s a changing research model using networking as part of the research process.

The next step for Canada’s flagship Science & Technology networks is to increase the use of social media for knowledge mobilization.  Again, social media is not a fad, and the use of social media for academics and institutions is becoming more incorporated into strategic planning. Many researchers and academic institutions are recognizing the value of using Twitter in a more consistent and productive manner for knowledge mobilization.

David Phipps

As David Phipps, Executive Director of Research and Innovation Services at York University (and ResearchImpact) pointed out in a keynote address to the Canadian Knowledge Mobilization Forum in 2012 (and posted on the blog MobilizeThis!), the future of knowledge mobilization and research engagement will depend on social media, but researchers and knowledge mobilizers are still trying to figure out how to effectively use social media to do this.

15-20 years ago IT folks had to develop a business case to convince corporate leaders to invest in an enterprise e mail system. Today e mail is a fact of life (unfortunately). Many of us are now using social media as a broadcasting tool and a large portion are also using it as a listening tool. We are now starting to figure out how to use social media as a tool for engagement but we’re not there yet. These trends will accelerate.”

Just as email changed society, so too is social media changing the traditional models of research, dissemination and engagement. Social media provides new modes of knowledge exchange and broader public input, creating a further research resource in the current KMb world as a way of providing broader participation in discussions around research topics.  Social media also breaks down international barriers to share academic research in a way that is more friendly and immediate to a wider audience. Yet, social media is still a tool that needs to be used correctly to be effective (see my previous blog for tips on how to do this).

Canada’s Networks of Centres of Excellence are making a start.  They just need to continue to take a few more steps forward into new modes of research and into the future of using social media – especially Twitter – for knowledge mobilization.

Storytelling, Social Media, Equity, Knowledge Mobilization & Donuts!

storytelling

Sharing knowledge by telling a story can make a presentation, blog or conversation more interesting. Why?

When I was five years old, I was hit by a car. I fractured my collar-bone and was unconscious for nearly 48 hours. Doctors feared that I would suffer brain damage due to the impact of hitting my head against the pavement after being thrown forward by the force of the car. Fortunately, I was wearing one of those Sherlock Holmes-style winter hats for kids that my mother thought looked so cute on me. Thankfully, the hat cushioned the blow. I recovered, but my skull – though healed – still has a fracture line that I can run my fingers along.

Sherlock Holmes hat     donuts

I blame free donuts as the reason why I was hit by a car.

I crossed the busy street because it was the grand opening of a donuts shop – and I wanted free donuts. Being five years old, I wasn’t really paying attention to traffic and more to the opportunity for free donuts…and…bam…thrown in the air to land on the pavement into unconsciousness.

What’s interesting about this story is that you are more likely to be able to visualize this incident and remember the details of the story with its connection to free donuts because of an emotional connection you’ve made to the knowledge I’ve shared. You would probably be less likely to do so if I simply presented this story with a list of strict facts:

  • I was five years old
  • I was hit by a car
  • There were free donuts

Since the very first days of tribal story telling, exchanging knowledge through stories has been one of our most fundamental communication methods. We all enjoy a good story. Ask any teacher and they will tell you that using stories to share knowledge is a much more effective way of retaining what’s being told. There’s also a neurological reason for it as well. When we are given information, the language processing parts in our brain are activated. When we hear a story many more parts of the brain respond. When a person shares knowledge through a story we connect intellectually and emotionally.

Sharing knowledge through storytelling is still very much a part of Aboriginal culture. I was reminded of this at a three-day Knowledge Exchange (KE) Training event this past week attended by Regional KE leaders and team members from across the province of Ontario. Day one of the KE training focused on marginalized populations and how to engage with these various groups, such as those that are homeless, of low-income, racialized minorities, Aboriginal (First Nations, Métis, Inuit), or from LGBT communities who are marginalized based on sexual orientation or gender diversity. A session focusing on the use of the Health Equity Impact Assessment Tool (HEIA) presented how this tool can be used to identify and address potential unintended health impacts (positive or negative) when developing a policy, program or initiative with specific population groups.

I can certainly see the potential of incorporating HEIA into a knowledge mobilization (KMb) strategy as it helps us better understand context and equity. Yet, a broader and still underused knowledge mobilization tool to include the knowledge of marginalized populations is social media.

At the KE Training Event, I spoke with several knowledge brokers about how I use social media – particularly Twitter – as an effective knowledge mobilization tool. I was surprised to hear that many knowledge exchange leaders at the event are still not using social media as part of their own knowledge exchange work. Certainly, EENet, the Evidence Exchange Network is one step forward in using social media as a knowledge exchange tool. Yet, as I wrote in an earlier blog, the greater potential of using Twitter as a knowledge mobilization tool is still not clearly understood.

One of the more enjoyable presentations of the KE Training event was from closing keynote speaker David Phipps – a person who knows how to tell a great story to share knowledge. One of David’s MobilizeThis! blogs is a great example of the power of story telling using social media for knowledge mobilization. In David’s engaging presentation, he illustrated how understanding context is essential for effective knowledge mobilization.

Fundamentally, Knowledge Exchange, Knowledge Mobilization, Translation, Implementation, K* (K-Star) – whatever you want to call it  – is about connecting the knowledge of PEOPLE. Each group has their own stories to tell in their own context – and each group can share knowledge through these stories. Knowledge doesn’t always have to be packaged in a formal, academic presentation or format. Sometimes simply being open-minded enough to listen to another person’s story – particularly those who are marginalized in our society – can be a powerful way of sharing and mobilizing knowledge.

But how do we engage marginalized populations using social media to better understand their context when some may not even have access to a computer? Or – more importantly – how can knowledge brokers collaborate with these often unheard voices and use social media for more effective knowledge mobilization?

One way that comes to mind is through digital storytelling.

I think of another great storyteller, Peter Levesque from Knowledge Mobilization Works, who also uses story telling as a KMb tool. Peter points to digital storytelling as “one of the MOST important forms of knowledge mobilization available to community-based organizations and citizens”. Peter uses a specific example of Aboriginal storytelling combined with digital technology as an effective method for understanding context, and conveying these stories through social media.

Additional examples of using social media for great and effective digital storytelling can be found at MindYourMind and HomelessHub who use both YouTube  and Twitter as knowledge mobilization tools.

As someone who strongly believes in the power of social media for knowledge mobilization, I see the combination of storytelling by marginalized communities using social media to convey context as an essential knowledge mobilization tool. If you’re a knowledge broker – how well are you incorporating this equity tool into your knowledge mobilization strategy?

Now, for some reason…I feel like having a donut!

140 Twitter Characters To Knowledge Mobilization

The use of Twitter as an effective social media tool for knowledge mobilization is still not understood. This was made clear to me by two things that happened this past week:

1)      I was actively involved in a discussion with several members of EENet – the Evidence Exchange Network where the use of Twitter for research dissemination was called into question

AND

2)     I performed a brief Twitter survey of the 16 classic Networks of Centres of Excellence in Canada (NCE) that focus on research-driven partnerships, and found that these NCEs are still not effectively using this valuable social media tool, despite the Government of Canada’s knowledge mobilization mandate for NCEs “to transform these discoveries into products, services, and processes that improve the quality of life of Canadians.

First, the EENet Discussion:

EENet logo

Melissa MindyourMind

Melissa Taylor-Gates, Social Media and Project Coordinator for the award-winning MindyourMind (@mindyourmind_ca on Twitter) was interested in hearing about what other members of EENet are doing “to engage in meaningful knowledge mobilization” and how people use social media to achieve this goal. She started the discussion-ball rolling. The conversation soon focused on the use of Twitter as a key social media tool for academic/institutional researchers to engage with a wider and more diverse audience about research being done. Melissa aptly called Twitter “the great equalizer” and demonstrated this point with an excellent graphic showing the difference between equality and equity (which I gratefully co-opted for one of my blog posts here), making a further point that using social media for research dissemination is “more than just making a paper available to everyone online, it’s translating the information into accessible means.”

Well said Melissa!

These comments sparked valuable discussion – especially around how to sift through the deluge of information to find accurate, evidence-based research findings and trusted sources on Twitter. (For more about sifting through what I refer to as data/information noise, see my previous blog post here). One member’s comment, “I devoutly hope that no-one would assume that they could get sound clinical research information from a tweet” and concerns about the limitations of 140 characters caused a flurry of counter-comments.  Many EENet members pointed out how to find Twitter sources for relevant and useful research to credible peer-reviewed journals and Twitter profiles using hashtags and hyperlinks.

Some of the key messages that came out of this discussion are that Twitter is simply a tool – just another medium of sharing information, good or not so good, that can be used properly or not, requiring further learning and skill to effectively use social media for knowledge mobilization.  In contrast to Marshall MacLuhan, in this case the medium is not the message – the content is the message. Yet, it’s an important social media tool that is no longer a fad or waste of time. Twitter is an effective tool for knowledge mobilization. For my practice as KMbeing, Twitter has successfully created knowledge networking connections with researchers and other stakeholders from Canada, U.S., U.K. and Denmark where we have continued knowledge collaboration offline and in-person at conferences and other events. Yet, like any social relationships, social media relationships also require time and regular tending.

 

NCE

Twitter survey of the core 16 of Canada’s Networks of Centres of Excellence (NCE):

 Using social media – especially Twitter – as an effective tool for knowledge translation and mobilization is being adopted more by academics and formal institutions as a way of contributing to greater social benefit. Each day sees an increase in the number of Twitter accounts being created by universities and research organizations, but simply having a Twitter account and only sporadically posting information is not an effective way of using Twitter for knowledge mobilization.

As Canada’s preeminent Science & Technology investments, I was curious to see what type of presence the core NCEs have on Twitter and how they might be using this effective social media tool as one of the products and processes (mentioned on the NCE website) for knowledge mobilizing of multidisciplinary research from across Canada (and from around the world) as a mandate from Canada’s funding agencies:

Although my survey is only a very brief overview of average daily tweets, completed over a day on March 15th, 2013, it does reveal that only 11 out of 16 classic NCEs are easily found on Twitter, and that only four NCEs tweet an average of just over one tweet per day – which is clearly insufficient for effective stakeholder engagement.

NCE Twitter Survey
(click on diagram to enlarge)
(Note: Last tweet = number of hours since or date of last tweet)

Evidence shows that users who tweet between 10 and 50 times per day have more followers on average than those that tweet more or less frequently, and have greater opportunities for knowledge dissemination and engagement.

Tweets per day
So what does this say about missed opportunities for increased research dissemination and collaboration between researchers and research users using social media for knowledge mobilization?

 It appears that the Networks of Centres of Excellence have yet to fully embrace the potential of Twitter (and social media) as a valuable means of addressing key outcomes mandated for NCEs:

  • Mobilizing multi-disciplinary research capacity from across Canada
  • Engaging partners from multiple academic institutions and various public and private-sector organizations
  • Working with end users to accelerate the creation and application of new knowledge
  • Increasing collaboration between researchers in Canada and abroad

This is either because – like some EENet members – they’re not fully aware of the potential for research outreach and engagement using Twitter, or the NCEs have not identified this as a priority despite the evidence (presented in a book chapter that I co-authored) of using social media as a means of applying research for public benefit using knowledge mobilization.

For those still uncertain among Canada’s NCEs (and other researchers) as to how to best approach and develop a social media strategy using Twitter, here are some tips:

  • If your NCE doesn’t have one already – create a Twitter account. For nothing else, protect your brand by reserving your naming rights on Twitter.
  • Use a simple and descriptive name for your Twitter profile that will clearly identify your affiliation with your NCE and include a brief description of the research focus
  • To avoid what is referred to as “shiny object syndrome” – zoom in on pertinent subject matter by using Twitter hashtags which will also establish connections with topics, people and sites that are relevant to your research
  • Designate individuals within the NCE whose primary responsibility is for populating, maintaining and monitoring your Twitter account, ensuring they have the time and enthusiasm to consistently tweet and retweet several times throughout each day. This isn’t a full time job but needs to be someone’s job.
  • Don’t simply tweet without including links (unless you are engaging in the next bullet point)
  • Tweet with a 140 character conversation to connect with other national and international researchers and stakeholders in your discipline to facilitate the social in social media by engaging in dialogue and creating opportunities for further engagement online and offline
  • Regularly schedule a monthly evaluation of your Twitter account’s success and be prepared to realign your Twitter content and approach

Social media is not a fad, and the use of social media for academics and institutions is becoming more incorporated into strategic planning. Many researchers are now recognizing the value of using Twitter in a more consistent and productive manner for knowledge mobilization. Perhaps it’s time that some of Canada’s NCEs and mental health stakeholders do the same.

Write It Down To Share Your Knowledge

write it down

When was the last time you wrote down something to share your knowledge to make the world a better place. We all have knowledge to share – no matter how limited we think it may be. Using social media to share your knowledge is also a great way to create social benefit. Try writing your knowledge down – then put in on a blog,  tweet it on Twitter, or just use social media to comment – and see what happens!

A Knowledge New Year

face to face

As we begin the New Year 2013, we continue to share knowledge through knowledge mobilization by embracing new social networks like Pinterest – while keeping up with the fast pace of others like Twitter, Facebook and YouTube.  Sharing and mobilizing knowledge on such platforms makes our local to global communication and collaboration easier and more effective – and has delivered some very tangible national & international knowledge-networking results.

When it comes to today’s fast-paced world of knowledge sharing, there’s no better place for social collaboration than online. These social networks may have made it easier to expand our knowledge networks, but our society has changed from being a more personal, face-to-face world of localized collaborative knowledge sharing activity to a more impersonal and isolated world confined by our digital domains. We went from verbally discussing and sharing knowledge in our in-person environments, around the water-cooler, in meetings, retreats or at conferences to sharing knowledge in a much wider but secluded, online manner of pic-pins, tweets and blogs –away from the very people who we use to bounce ideas off of and exchange knowledge with face-to-face.

When social media advanced to make it possible and easier to automate and broaden our knowledge sharing, it provided valuable knowledge sharing tools – but there is a risk of returning back to the very reasons why online knowledge mobilization/transfer & exchange activities became important in the first place.  In the past, we were often locked in the knowledge-silos of our professional disciplines and institutions where face-to-face knowledge sharing was more closed. There is now a risk that we can become locked behind digital knowledge-silos without face-to-face meetings – even though our knowledge sharing has become more multi-directional and networked.  

Thankfully, in the past few years, in-person and online “networks connected to other networks” – such as EENet – and Communities of Practice (CoPs) connected with other CoPs – such as The Canadian Knowledge Transfer & Exchange CoP (formerly the Ontario Knowledge Transfer & Exchange CoP) have been created to broaden knowledge sharing and engagement. Such knowledge sharing organizations still keep alive – even expanding -opportunities for face-to-face knowledge interactions and collaboration with a variety of stakeholders – while also making use of the value of connecting knowledge online through social media. 

Sadly, in the early race to create an online presence of knowledge links in the digital world, many organizations, institutions and individuals forgot about the value of face-to-face social interactions over social media interactions. The old discipline/institutional knowledge silos were soon replaced with new digital knowledge network silos.

Fortunately, the pendulum has swung back (although some individuals and agencies have yet to even begin to get on the social media page!), and more people recognize the value of both connecting by social media combined with connecting face-to-face to create even broader in-person and inclusive opportunities of knowledge sharing for multiple stakeholders .

In 2012, “social” media was all about collaboration and mobility of knowledge sharing.  Now, by creating both physical and virtual knowledge sharing networks like EENet and communities like The Canadian KTE Cop in-house and remote knowledge sharing have been brought together.

Humans are social beings who enjoy sharing knowledge, and human behaviour will always trump any technology.  Regardless of how sophisticated or user-friendly the technology may be, humans will always need to connect with others in-person. But, we must continue to recognize that we live in a world of diversity and extremes. On any social media platform, there are extreme users, non-users and those that fall in-between – And, there will always be some who feel more comfortable sharing knowledge in-person while others feel more comfortable sharing knowledge online. It makes sense that overly-focusing on one over the other creates missed opportunities.  Combining and expanding both in-person and online connections will enhance the knowledge sharing experiences and increase engagement.

As we begin the New Year 2013, I’d like to wish all of my online and in-person knowledge connections a very happy, healthy and social year of online and in-person knowledge mobilization (KMb)!